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In a growing economy, Services & After sales service is one of the fastest growth areas for any organization.
They can contribute a larger share of profits to the organization.
We conducted an extensive 4 months’ ( March~ July) “The Service Business opportunity study™. 2006”.

This landmark study, focuses on Service business challenges such as; Service business Management capabilities. Service business Customer support capability. Service business Sales & marketing capabilities. Business processes improvement plan.

* 965 Senior level respondents.  * From 12 key busines sectors. Share their views

Critical highlights of the study-

53% of the respondents have after sales service revenue of less than 10% of their turnover. Virtually all have understood importance of service revenue & plan to substantially improve it. 65% feel a for a successful service business, separate marketing plan & market segmentation needs to be conducted.

Download & read more on: ^ Suggestions to address service business opportunity. ^ Key thoughts on marketing of services.

Download (110 kb ) the complete report.