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Within
the
practice areas,
we work with you to improve the process & effectiveness
of the specific activities.
They are backed by skills and experience
to assist top management in arriving at sound business decisions
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Sales & Channel management.
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No
marketing area is undergoing greater change than sales
and channel management.We typically begin by identifying
and understanding the needs of key customer segments.
We then work with the client to develop and implement
a strategy that is tailored for each segment.
The resulting design is followed by a detailed understanding
of the roles, skills &
organizational capabilities required for
the new design to be successfully implemented. In addition
to developing the best possible approaches, our current
knowledge building efforts focus on the issues our clients
face in channel conflict, skill building, and systems
integration as they face market challenges. |
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As
the new economy develops, Industrial (B2B) marketing
is undergoing enormous change. Product lifecycles are
shortening and new competitors are emerging. Customers'
aggressive supply-chain techniques threaten to reduce
suppliers margins. In response, you should be looking
for ways to differentiate & achieve growth by developing
new service or solution-based offerings.
We help you to develop a comprehensive approach to Industrial
(B2B) marketing that covers strategic issues (i.e.,
what to offer to whom), marketing tactics
(i.e., what mix of products, sales and channel choices,
brands, and prices will best deliver the desired value
proposition), and organization choices (i.e.,
what are the best roles for product groups, segment
groups, geographic units, and functional specialists).
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| Sales
Process management. |
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In
many highly competitive industries, profitable growth
hinges on increasing the number
and value of relationships with high-potential customers
and prospects.
Improving the Sales process provides a distinct competitive
advantage and can transform business performance by
increasing the attraction of profitable new customers.
In your organization our work targets the following
areas :
 Inquiry
handling & Management |
Key account management
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Solution
selling .
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Sales
Organization Effectiveness.
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| Customer
survey. |
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Over
past few years customer surveys have become important
tool to keep track of satisfaction
levels amongst various customer segments.
It is also most cost effective tool to identify
improvement areas in various business
processes especially Pre-sales
& Post sales processes.
Typical steps we follow are:
1. Defining scope
& objective of survey.
2. Quistionaire
design.
3. Conducting
field/online/in person/e-mail survey.
4. Data Analysis(Quantitive
& Qualititive).
5. Presentation
of survey findings & suggestions for improvement
areas.
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